Category: Jam Session
This is for younger audiences I guess. Some of you on here probably weren't into music that much, or at least music videos, before Youtube.
So my curiosity is this: Has Youtube upstaged MTV for you all? There was a song came out in 1981, I think it was, called "Video Killed the Radio Star." Now in those days (the mid to late 1980s), MTV was all new and a real novelty, only a few of my friends had cable to get it. So, has Youtube killed the MTV star?
I don't mean for commedy shows like Beavis and Butthead, or whatever is on now, but music videos.
On a similar note, do any of you actually watch TV on a TV anymore? My daughter exclusively watches on the laptop now, which has changed everything: No more having to watch at a particulaar time or set the vcr to record (I guess now that would be T-VO).
Interesting to watch this stuff happen.
i know video killed the radio star really well. the buggles. 1 hit wonders, i think but still very good.
i'm more in to youtube, for sure. there's so much more choice, and what with technology nowadays you can find almost anything on there.
as for watching tv, i do sometimes but not often. if i do, it's usually kerrang, but i'm now in to the online music channels and also my digital radio.
That's an interesting question, Though far too narrow because UTube isn't just challenging MTV, it is challenging all TV. I just recently finished a book all about Google, who are the current owners of UTube. It was quite a long-winded narrative about the challenges facing both traditional and new media companies. The argument basically boils down to something like this.
old media companies were extremely slow to jump onto the internet bandwagon and as a result have been left hopelessly behind by developments. UTube, and services like it are commanding a greater and greater share of audience viewing and as a result, traditional media companies, IE what you watch on the good old TV, are really starting to struggle as a result. more people viewing things online means less people viewing things on the box and less people viewing on the box means shrinking advertising revenues for traditional media companies. But there of course comes the rub because at the moment, much of what is being viewed on UTube is content produced and owned by traditional media companies.
UTube is now so massively used that it has in effect become an unstoppable force. It would be an exorcize in futility to try and impose copywrite laws as they currently are because there is just way too much illegal content being shown there. Google has attempted to take some steps in this direction but it is generally agreed that UTube is a train out of control.
However, as popular as UTube is, it too has it's problems. Well, problem actually. Nobody has yet come up with a way of making money from it. So now things are stuck in a circle and as yet, nobody quite knows how it will all end up. Traditional media companies are currently losing money because there audience market share is being ever reduced by UTube, but UTube isn't making any money to give back the traditional media companies for the content it uses. But of course UTube is only so popular based largely on content being provided by traditional media companies so you see eventually, something will have to give.
It is an interesting conundrum.
Dan.
Add to this the traditional media companies have always asserted two things:
first, people want to passively be entertained, and second, the advertising model that resembles primitive seed-sowing techniques, aka throw it in the general area and count your losses.
Google's advertising model which is targeted demonstrated advertising could be targeted to your interests. Modern media viewing, be it Youtube or even Fancast, has shown users like the ability to choose what to watch when, rather than simply switch on the TV and watch what's coming in.
Another interesting development is Twitter as an initial news aggregation source. Perhaps ultimately the journalist's job will not be to get the latest news, but to collate what's coming in and comment upon it.
While Twitter doesn't impact copyright law,it does impact news gathering, in that the news networks are no longer the elite priests to whom the general population must go to acquire news about daily events.
But back to Youtube: The tagline used to be "Broadcast yourself,"
and many of us watched home videos on Youtube when it first came out. Now, eeven though there is copyrighted material on there, I wonder how many of you watch media that isn't copyrighted? By that I mean videos of bands playing and the like, smaller acts?
For you musicians, has this new media helped you get noticed?
And what about Mixpod? You can look for anything on there and listen to it. They may have an advertising model that supports them, I don't know how they handle it.
All of these developments are, as I said, fascinating to watch.
It's my opinion that this media and wiki collaboratives of information, while having shaken the elite pretty badly, may well be said to have impacted humanity like nothing else ever has. After all, you now can go online and get informed on any topic you wish, the responsibility coming with the freedom. Meaning you want to check the sources, of course, but control of information is central to power and control. So is this a general tendency to croudsourcing information?
Science fiction never predicted any of this. Probably because it was beyond our conception as young people.
I never watched or listened to MTV for the music videos/music; I only used to watch it because my brothers and I used to watch Beavis and Butthead when it used to show on there. Now, I do go on YouTube a lot to listen to music, and i also like it because I can watch shows that no longer show on TV anymore like a lot of the 80s and 90s cartoons I watched as a kid. I also learned that they have shows older than that, and so I watch some of those also. *smile* So I mainly watch on YouTube what I can't already catch on TV or the radio.
I personally never go on YouTube, news sites, or Twitter when I'm away from home, and to me, it's actually more interesting to switch on the TV or radio and look around and/or be surprised at what is on (if I don't already know what I want to watch), or to listen to a show or music and be able to walk away or do something else during the commercial breaks.
But I can see how YouTube, Twitter, and similar sources of entertainment/information might and probably are already taking over regular TV and radio, especially with many people carrying around laptops, phones, and PDA's with constant Internet access whereever they are.